Firm's Valentine Cards Spark Lovers' Tiffs

Yahoo! News - Firm's Valentine Cards Spark Lovers' Tiffs

AMSTERDAM (Reuters) - A pharmaceutical company which sent anonymous Valentine's cards to Dutch gynecologists in a publicity stunt has been forced to apologize for sparking family arguments.



The doctors and their partners were furious with the company -- whose Web site says it mixes "the ingredients for health and happiness" -- after the firm sent cards saying "Now shall we tell everyone?," De Telegraaf newspaper reported Thursday.


A second card was dispatched to the 800 doctors the next day explaining that the first had been a gimmick to promote a new product.


In some cases, the cards caused so much distress that the company, Organon, sent apologetic bouquets of flowers, the newspaper said.